URL redirects and custom links made simple, fast, secure

Create, edit and track all your 301/302 redirects, branded URLs and vanity URLs in one link management platform. Start a 14-day free trial. No credit card required.

Create any link in a blink

urllo is the URL redirection service and link management platform trusted by IT, marketing and SEO teams. Our no-code redirects and custom links enable your teams to move faster during website mergers, rebrands & migrations and everyday content changes.

Create redirects
Manage redirects
Analyze redirects
Create redirects

Create redirects & links

All your links in one place

Get started fast with bulk imports and hands-on support to make migration and setup a breeze.

  • Create no-code links in minutes
  • Bulk & API management
  • Zero‑downtime deployments
  • Securely integrate with DNS and edge
  • Enterprise‑grade speed and uptime
Manage redirects

Manage redirects & links

Work together with your team

Streamline your workflows across technical and non-technical teams.

  • Unlimited team members
  • Role-based access controls
  • Single sign-on (SSO)
  • Audit all account activity
Analyze redirects

Analyze redirects & links

Never lose traffic or rankings

Detailed link and redirect analytics. Understand traffic, user journeys and rule performance.

  • Identify lost traffic
  • Uncover website referrers
  • Drill down on traffic data
  • Get automated email reports

Trusted by 1,000+ marketing & IT teams worldwide

For IT & WebOps

Get enterprise-grade reliability, security and performance

Improve and maintain your network security scores and automatically create and manage SSL/TLS certificates.

Count on the industry’s highest uptime
Get seamless API integration
Empower your marketing team

For Marketing & SEO

The best way to protect your audiences and SEO value

Our intuitive dashboard and customer support makes it easy for marketers. Plus, SEO teams can easily find and fix lost traffic.

Protect SEO and brand value
Create seamless customer experiences
Preserve your organic traffic

Testimonials

Why companies like yours choose urllo every time

Ministry Brands

Instantly, the urllo redirect service became a critical part of our company's infrastructure. It tied itself directly into our revenue application stack.

Wesley KirklandSenior Cloud Engineer
Ding

The UI is brilliant! It’s very clear and easy to understand, making it simple to share projects or tasks with our team members. We had a number of smaller domains that we wanted to migrate to our main site and urllo made this a seamless process.

Mary PlunkettSEO Specialist
Mediacorp

I evaluated several URL redirection services until I found the team at urllo. They offer me the exact features I need for a robust yet simple-to-configure redirection service. Onboarding and support are top notch. I am a happy customer.

Sardjono InsaniAVP Interactive Media Technology
Berlitz

We needed a solution to manage thousands of redirects across all of our global site migrations. Working with urllo made this extremely manageable and we're happy to partner with them.

Esta PintoHead of Global SEO and Content Marketing
Virtusa

We needed a highly secure, cloud-based solution that our internal teams could easily manage. urllo ticked all of the boxes for our needs.

Salman KaleemEnterprise Cloud Architect, Virtusa

10+

years of growth and innovation

1000+

clients in 75+ countries

100+

global points of presence

99.999%

historical uptime

18B+

requests per year, peaking at 85K per second

Global scale

Fast, secure and reliable URL redirects and custom links

We’ve been delivering the world’s most trusted URL redirect service for over a decade. From tiny startups to major enterprises, the organizations we work with trust us to protect their digital infrastructure and customer experiences. When your business or marketing is changing, we’re here to keep you connected to the audiences you care about.

Customer stories

Built for enterprise, built for speed

Scattering your redirect management across CMS, DNS, CDN and custom code creates fragile systems and IT bottlenecks. Ditch the engineering tickets and start moving faster when you consolidate your redirects into one secure, lightning‑fast platform.

Eurostar accelerates promotions with dynamic campaign links

Eurostar relies on urllo to centralize and automate all of its campaign URLs, eliminating broken links and reducing the burden on IT. With urllo, Eurostar's team can create and update branded URLs in campaign materials quickly and securely. This let them keep campaign assets in market for longer, while always linking to the most recent promotions.

100%

of promotional links managed in one system

0

broken links from legacy campaigns

Features used

  • Custom link creation
  • Centralized link management
  • Unlimited changes to targets
  • Analytics & insights on traffic
  • Secure infrastructure & reliability
  • Team management & collaboration

Managing and analyzing thousands of global redirects for Berlitz

Berlitz seamlessly manages and analyzes thousands of redirects across its global business units. This protects SEO value and provides data on referrer domains and volumes of redirects processed.

1000s

of 301 redirects managed globally in one tool

50+

countries with protected URLs.

Features used

  • Manage 301 (permanent) redirects
  • Automatic HTTPS/SSL
  • Redirect analytics & reporting
  • Secure, reliable infrastructure