Solutions
By challenge
Domain consolidation & website mergers
Execute seamless domain consolidation & website mergers at scale
Protect SEO & brand
Keep your users on track and your SEO intact
Secure redirect infrastructure
Get unparalleled security, reliability and performance
Rebrands & website migrations
Handle rebrands and website migrations seamlessly at any scale
By team
IT & WebOps
Get effortless control over every URL on every one of your domains and websites.
Marketing & SEO
Protect every user journey and preserve your SEO link equity
Enterprise
Build connections at scale, protected by world-class security.
Branding
[Webinar] Branding in disruptive times
Creative director Lee Casey shares four essential lessons for brand leaders on staying relevant through uncertainty.
Watch the full webinar
Product
Features
Create redirects
Create and deploy all your redirects quickly and easily
Manage redirects
Manage all your redirects in one centralized platform
Analyze redirects
Gain powerful insights from your redirect traffic
Team management
Collaborate securely across your organization
Global scale
Deliver seamless customer experiences across your websites and domains
Security & privacy
Keep all your audiences and web properties safe
Developer resources
Streamline development with powerful integrations and automations
What’s new
Product updates
Privacy & security
urllo completes SOC 2 Type 2 attestation
How we're strengthening our commitment to protect your data and earn your trust every day.
Learn how we secure your data
Resources
Resources
All resources
Get industry insights, customer stories and the inside track
Learn
Access expert resources so you can master URL redirection
Customer stories
Discover how businesses like yours are protecting their critical connections
Newsroom
Stay connected on our latest innovations and company milestones
Support
Help center
Get technical support content on-demand
Product updates
Explore the latest product updates
System status
Your connection to real-time system updates
API docs
Access API docs whenever you need them
What's new
[Webinar] How users interact with Google's AI Overviews
Growth Advisor Kevin Indig breaks down his first-of-its-kind UX research into Google's AI Overviews.
Get the research
Pricing
Company

Create, edit and track branded links with ease

Give your marketing team the freedom to build and manage branded URLs, without waiting on IT. urllo’s custom URL service makes it simple to create and measure memorable, on-brand links.

One home for every brand link and vanity URL

Whether you’re managing branded URLs, vanity domains or landing page URLs, urllo brings it all together in one secure platform. Create, edit and analyze every URL from a single dashboard backed by enterprise-grade security and global performance.

Instant custom URL creation

Spin up new branded URLs in seconds, with advanced features and logic. urllo gives marketers the power to create memorable links that reflect your brand identity. No code, no tickets, no delays.

Unlimited destination edits

Update or repoint any URL instantly, individually or in bulk. With unlimited edits and zero downtime, you can refresh content, retire pages and reuse vanity links for new initiatives.

Analytics that show the full picture

Track every branded link’s performance in one place. See clicks, referrers, locations and devices at a glance.

Trusted by 1,000+ marketing & IT teams worldwide

Top companies choose urllo to centralize millions of custom links and vanity URLs.

Built for scale, trusted by IT

urllo delivers the speed marketers need and the governance IT demands, with SOC 2 Type II certification, GDPR compliance and automatic SSL/TLS for every link.

Why teams choose urllo

urllo gives marketing, SEO and IT teams complete control of your link ecosystem, with enterprise SSO, audit logs and access controls to ensure security and compliance.

urllo provides a clear and easy to use interface that anyone can use. Even my mother would understand how to do it!
Thomas van der WelOwner

urllo lives up to its name, and then some! It lets us turn long and inconsistent URLs into concise and memorable ones. Who knew web redirects could be delightful?
Alex GorischekTechnologist

I've set up several clients with urllo over the years. They do exactly what I need, and the set up process is super simple. Their support has been top notch and I can't recommend them enough!
Marc BaskinWeb Developer

We needed a highly secure, cloud-based solution that our internal teams could easily manage. urllo ticked all of the boxes for our needs.
Salman KaleemEnterprise Cloud Architect, Virtusa

We use urllo quite extensively, and always find it simple to use. This was a great idea for a service, and it's been very reliable and useful for us here at Harvest.
Warwick PooleOperations Team Lead

With the urllo solution, we can focus on our business priorities instead of getting distracted building technology for non-core tasks. It's easily worth the cost.
Martin HowellCTO