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urllo's free redirect checker
Analyze redirects at scale with bulk checks, fast troubleshooting and clear insight into chain, DNS and HTTPS issues.
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URL redirect guide
Learn about the different types of redirects, when to use them and how to create one.
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Redirect checker:
Check URL redirects, status codes, redirect chains and DNS health in bulk.
URL redirect service
Ship redirects faster, with zero downtime
urllo lets technical and non-technical teams deploy 301/302 redirects in minutes, while strengthening SEO and enforcing enterprise-grade security.
Try a 14-day free trial, no credit card required.
How it works
One URL redirect service to streamline your workflows
Bring redirects from your CDN, DNS, CMS and servers into one place to manage them. Import and manage rules in bulk. Forward paths and query strings. Keep governance tight with SSO, role-based access controls and audit logs, so changes are fast, safe and traceable.
Configure your DNS or CDN
Get detailed instructions for the top DNS and CDN providers and top-notch guidance from our expert team.
Set up your redirects with ease
Create your redirects in our easy-to-use dashboard. Import in bulk or connect your existing systems via API.
Deliver lightning-fast traffic
Our URL redirect service delivers industry-leading uptime and latency, so your audiences get where they need to go fast.
Invite your team to collaborate
Add teammates and manage redirects together. Use role-based access to keep the right people involved while protecting settings.
Redirect any traffic with the world’s most trusted URL redirect service
We provide a clear dashboard, strong security controls and reliable uptime. Your team can manage redirects across web properties, reduce broken paths and keep users moving to the right destination.
Organize and manage redirects with tags
With tags, you can simplify redirect management. Create, search, edit or delete tags and manage them across your organization to keep your redirects organized and easily accessible.
Collaborate across marketing and IT teams
Invite your teammates securely and seamlessly. Define user-level permissions to ensure security. Enable Two-Factor Authentication (2FA) and Single-Sign-on.
Esta PintoHead of Global SEO and Content MarketingWe needed a solution to manage thousands of redirects across all of our global site migrations. Working with urllo made this extremely manageable and we're happy to partner with them.
Monique BloughGlobal Program Directorurllo came in at the right time to support new requirements we had from clients. They are dependable and easy to work with for fast and reliable URL redirects. We are delighted to work with them.
Martyn BakerManager, ICT & IMWe searched for ages for a simple solution to our domain redirection needs, and finally found it with urllo. To borrow someone else's tag line 'it does exactly what it says on the tin'. No fuss, just quick and reliable.
Darby FreyDirector of Platform EngineeringWe needed to redirect some domains to specific pages on our main site, and we didn't want to manage the infrastructure. urllo has proven to be a great solution for this and we highly recommend them!
David OppermanDevOps ManagerWith urllo, I can set up redirects quickly and simply without having to run my own infrastructure. Due to the versatility and wide array of uses in the product I can also centralize all of my redirects into a single place, which is great.
Designed to scale as your business grows and changes
Add thousands of redirects quickly with intuitive tools built for both your technical and non-technical team members.
Import in bulk with expert support
Set up hundreds or thousands of redirects at once – perfect for large-scale migrations or rebrands. Our team can assist with technical details, file validation and importing.
Create redirects via API
Seamlessly integrate our URL redirect service into your existing infrastructure and custom business solutions. It’s ideal for companies with complex, evolving domain portfolios.
Use advanced features to take control of all your user journeys
Make sure all your audiences get where they need to go, without interruption.
Custom match-not-found rules
Define fallback behavior when no redirect rule matches. Send visitors to a default page, preserve important path details or route unmatched traffic based on your needs.
Forward path & query parameters
Forward the query to the destination site, ensuring you don’t lose tracking information, affiliate IDs or any other important parameters.
Partial path matching for smarter routing
Partial path matching enables you to match the beginning or end of a URL path. This allows you to match unforeseeable paths, referrers and sources.
Leverage case & slash insensitivity
Choose to treat uppercase and lowercase letters the same or ignore trailing slashes when matching paths and query parameters.
Understand your audiences and protect their online journeys
Understand who your audiences are and where they come from and fix any redirect errors before they turn into problems with analytics and reports.
Drill down into your traffic
Identify and understand the audiences engaging with your content. Break down traffic by source or target hostname, visitor location or visitor technology. Dig into traffic trends on a per-redirect basis.
Understand website referrers
Understand where your traffic is coming from by examining detailed referrer information, down to the exact path where you were discovered.
Stay updated with regular reporting
Get daily, weekly or monthly emailed reports on how your URL redirects are being used and identify lost traffic. Understand where your audiences are located and how they’re finding you.
World-class security trusted by world-class brands
Protect all your web properties, links, data and audiences with the world's most secure redirects. Delivered by the world's most trusted URL redirect service.
- Automatic HTTPS (SSL/TLS)
- HSTS & HTTPS upgrade
- SAML SSO
- Audit logs
- Foreign content shields
Engineered for security and scale
From automatic SSL certificate management to improved security scores, we help you protect your web infrastructure while reducing complexity and costs.
Improve your security scorecard
By automating SSL certificate management across all your domains, we eliminate security warnings and certificate expiration issues.
Scale without limits
We handle over 25 billion requests every year. You can expect a seamless experience for your users and no lost connections.
Experience superior performance
We offer the fastest redirects and the lowest latency in the industry with custom service level agreements on enterprise plans.
Safeguarding your data.
Built for developers, built for enterprise
Top companies choose urllo to centralize millions of redirects and eliminate manual tickets.
Automate with the API
Provision and update redirects programmatically with our RESTful API. Plug urllo into your CI/CD workflows to manage large-scale redirect changes, reduce manual work and deploy updates with confidence.
Unparalleled scale & reliability
urllo keeps customer journeys smooth and your brand protected, everywhere you operate with 100+ global POPs and 99.999% historical uptime
Explore redirect resources
Guides & how-tos
Redirects explained
Get up to speed on redirect types, use cases and how to create them.
Tools & software
Choosing a redirect tool
Discover what to look for when evaluating URL redirect tools and platforms.
Rankings & performance
How redirects affect SEO
Understand how redirect decisions shape your search rankings and site health.
Best practices
301 redirects guide
Your go-to reference for understanding and implementing 301 redirects correctly.
Get started now
Join 1,000+ global companies using the world’s most trusted URL redirect service to deliver seamless experiences across every site and domain. We help you get started fast with expert guidance and onboarding support.
- Bulk import your existing rules
- Access our help center
- Talk to a real person when you need one
- Work with a dedicated success manager (enterprise only)
Let’s get you
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For enterprise
Get the world’s most trusted URL redirect service.
Try urllo for free
Get started with a 14-day free trial, no credit card required.
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