Solutions
By challenge
Domain consolidation & website mergers
Execute seamless domain consolidation & website mergers at scale
Protect SEO & brand
Keep your users on track and your SEO intact
Secure redirect infrastructure
Get unparalleled security, reliability and performance
Rebrands & website migrations
Handle rebrands and website migrations seamlessly at any scale
By team
IT & WebOps
Get effortless control over every URL on every one of your domains and websites.
Marketing & SEO
Protect every user journey and preserve your SEO link equity
Enterprise
Build connections at scale, protected by world-class security.
Branding
[Webinar] Branding in disruptive times
Creative director Lee Casey shares four essential lessons for brand leaders on staying relevant through uncertainty.
Watch the full webinar
Product
Features
Create redirects
Create and deploy all your redirects quickly and easily
Manage redirects
Manage all your redirects in one centralized platform
Analyze redirects
Gain powerful insights from your redirect traffic
Team management
Collaborate securely across your organization
Global scale
Deliver seamless customer experiences across your websites and domains
Security & privacy
Keep all your audiences and web properties safe
Developer resources
Streamline development with powerful integrations and automations
What’s new
Product updates
Privacy & security
urllo completes SOC 2 Type 2 attestation
How we're strengthening our commitment to protect your data and earn your trust every day.
Learn how we secure your data
Resources
Resources
All resources
Get industry insights, customer stories and the inside track
Learn
Access expert resources so you can master URL redirection
Customer stories
Discover how businesses like yours are protecting their critical connections
Newsroom
Stay connected on our latest innovations and company milestones
Support
Help center
Get technical support content on-demand
Product updates
Explore the latest product updates
System status
Your connection to real-time system updates
API docs
Access API docs whenever you need them
What's new
[Webinar] How users interact with Google's AI Overviews
Growth Advisor Kevin Indig breaks down his first-of-its-kind UX research into Google's AI Overviews.
Get the research
Pricing
Company

Create, edit and track with one URL redirect service

Move fast without breaking links. urllo lets technical and non-technical teams ship 301/302 redirects in minutes, while preserving SEO and enforcing enterprise-grade security. Start a 14-day free trial. No credit card required.

Streamline redirect workflows without compromising security

Centralize redirects across domains, websites and teams. Import and manage rules in bulk. Forward paths and query strings. Keep governance tight with SSO, RBAC and audit logs, so changes are fast, safe, and traceable.

Create redirects in minutes

Spin up single or bulk redirects with zero downtime. Support for 301/302, path and query forwarding. Guided imports and support make migrations and everyday changes painless.

Manage at scale from one dashboard

Organize rules, search and tag at will, and roll out changes confidently. Consolidate rules that used to live in CMS, CDN, DNS and scripts into one governed platform.

Analyze what matters

See redirect performance by referrer, destination and rule. Spot lost traffic, protect rankings and receive automated reports to stay ahead of issues.

Automate with the Redirect API

Provision and update redirects programmatically. Plug urllo into CI/CD to handle large-scale changes with confidence.

Trusted by 1,000+ marketing & IT teams worldwide

Top companies choose urllo to centralize millions of redirects and eliminate manual tickets

Built-in governance for real-world teams

All the controls your IT and security teams expect, without slowing down marketing and SEO.

SSO (SAML) with Google, Azure, Okta, OneLogin
Role-based access controls (RBAC) and audit logs
Automatic HTTPS (SSL/TLS) for all your domains
Advanced security with HSTS, HTTPS upgrade and more

Global scale. Enterprise-grade reliability.

urllo keeps customer journeys smooth and your brand protected, everywhere you operate.

Backed by 100+ global POPs
18B+ requests per year
Stress-tested against DDoS attacks
99.999% historical uptime

We needed a solution to manage thousands of redirects across all of our global site migrations. Working with urllo made this extremely manageable and we're happy to partner with them.
Esta PintoHead of Global SEO and Content Marketing

With the urllo solution, we can focus on our business priorities instead of getting distracted building technology for non-core tasks. It's easily worth the cost.
Martin HowellCTO

URL redirect use cases

Make every click count. Centralize redirects, preserve SEO and deliver fast, secure user journeys. No matter how complex your stack gets.

Consolidate domains

Unify legacy domains and microsites without breaking journeys or rankings. Import rules in bulk, forward paths and queries, and cut over cleanly with versioned changes and audit trails.

Strengthen SEO

Keep users on track and link equity intact. Eliminate 404s and recover lost traffic quickly. Maintain traffic and link equity during everyday content changes.

Secure infrastructure

Run redirects on an enterprise-grade, globally distributed platform. Enforce HTTPS, govern access with SSO and roles and rely on proven uptime and low latency worldwide.

Migrations & rebrands

Ship rebrands and site moves on schedule, without surprises. Bulk-create rules, preserve deep links and UTMs, and roll back instantly if something isn’t right.

Let’s get you
started

[Webinar] Branding in disruptive times

urllo completes SOC 2 Type 2 attestation

[Webinar] How users interact with Google's AI Overviews