Ship redirects faster, with zero downtime

urllo lets technical and non-technical teams deploy 301/302 redirects in minutes, while preserving SEO and enforcing enterprise-grade security. Start a 14-day free trial. No credit card required.

Manage redirects

One URL redirect service to streamline your workflows

Centralize redirects across domains, websites and teams. Import and manage rules in bulk. Forward paths and query strings. Keep governance tight with SSO, RBAC and audit logs, so changes are fast, safe, and traceable.

Create redirects in minutes
Manage at scale from one dashboard
Analyze what matters
Create redirects in minutes

Create redirects in minutes

Spin up single or bulk redirects with zero downtime. Support for 301/302, path and query forwarding. Guided imports and support make migrations and everyday changes painless.

Manage at scale from one dashboard

Manage at scale from one dashboard

Organize rules, search and tag at will, and roll out changes confidently. Consolidate rules that used to live in CMS, CDN, DNS and scripts into one governed platform.

Analyze what matters

Analyze what matters

See redirect performance by referrer, destination and rule. Spot lost traffic, protect rankings and receive automated reports to stay ahead of issues.

Built for developers, built for enterprise

Top companies choose urllo to centralize millions of redirects and eliminate manual tickets

URL redirect API

Automate with the API

Provision and update redirects programmatically with our RESTful API. Plug urllo into CI/CD to handle large-scale changes with confidence.

Unparalleled scale and reliability

Unparalleled scale & reliability

urllo keeps customer journeys smooth and your brand protected, everywhere you operate with 100+ global POPs and 99.999% historical uptime

Hear from real people

4.9 stars based on 20 user reviews

We needed a solution to manage thousands of redirects across all of our global site migrations. Working with urllo made this extremely manageable and we're happy to partner with them.

5/5 stars.

Esta PintoHead of Global SEO and Content Marketing

urllo came in at the right time to support new requirements we had from clients. They are dependable and easy to work with for fast and reliable URL redirects. We are delighted to work with them.

5/5 stars.

Monique BloughGlobal Program Director

We searched for ages for a simple solution to our domain redirection needs, and finally found it with urllo. To borrow someone else's tag line 'it does exactly what it says on the tin'. No fuss, just quick and reliable.

5/5 stars.

Martyn BakerManager, ICT & IM

We needed to redirect some domains to specific pages on our main site, and we didn't want to manage the infrastructure. urllo has proven to be a great solution for this and we highly recommend them!

5/5 stars.

Darby FreyDirector of Platform Engineering

With urllo, I can set up redirects quickly and simply without having to run my own infrastructure. Due to the versatility and wide array of uses in the product I can also centralize all of my redirects into a single place, which is great.

5/5 stars.

David OppermanDevOps Manager

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Get started now

Join 1,000+ global companies using the world’s most trusted URL redirect service to deliver seamless experiences across every site and domain. We help you get started fast with expert guidance and onboarding support.

  • Bulk import your existing rules
  • Access our help center
  • Talk to a real person when you need one
  • Work with a dedicated success manager (enterprise only)

Get started fast

Schedule a demo with our team of experts.