Solutions
By challenge
Domain consolidation & website mergers
Execute seamless domain consolidation & website mergers at scale
Rebrands & website migrations
Handle rebrands and website migrations seamlessly at any scale
Protect SEO & brand
Keep your users on track and your SEO intact
Apex to www.
Route visitors from your root domain to www without losing traffic or SEO value.
By team
IT & WebOps
Get effortless control over every URL on every one of your domains and websites.
Marketing & SEO
Protect every user journey and preserve your SEO link equity
Enterprise
Build connections at scale, protected by world-class security.
Branding
[Webinar] Branding in disruptive times
Creative director Lee Casey shares four essential lessons for brand leaders on staying relevant through uncertainty.
Watch the full webinar
Product
Capabilities
URL redirect service
Handle every redirect with speed, control and visibility
Branded links
Create, edit and track branded links with ease
Domain forwarding
Forward domains securely with automatic HTTPS
QR code generator
Create QR codes instantly. Update destinations anytime
Team management
Collaborate securely across your organization
Free redirect checker
Check URL redirects, status codes, redirect chains and DNS health in bulk
What’s new
Product updates
Privacy & security
urllo's free redirect checker
Analyze redirects at scale with bulk checks, fast troubleshooting and clear insight into chain, DNS and HTTPS issues.
Try it out
Resources
Resources
All resources
Get industry insights, customer stories and the inside track
Learn
Access expert resources so you can master URL redirection
Customer stories
See how teams protect their most critical connections
Newsroom
Stay up to date on our latest innovations and milestones
Developer info
Build faster with powerful integrations and automation
API docs
Access API docs whenever you need them
Help & trust
Help center
Get technical support content on-demand
Trust & compliance
Explore our privacy, security and compliance practices
What's new
URL redirect guide
Learn about the different types of redirects, when to use them and how to create one.
Read the full article
Pricing
Company

Create URL redirects in seconds

Simplify redirect management and strengthen your SEO during website mergers, rebrands and migrations and everyday content changes.

No-code redirects.
Website redirects and domain forwarding.
Industry's most reliable uptime.

Try a 14-day free trial, no credit card required.

Everything you need to succeed

Create no-code redirects in minutes

Suitable for both technical and non-technical users.
Automatic SSL/TLS provisioning.
QR codes and branded links included.

Advanced redirect features

Partial path matching.
Custom match-not-found rules.
Forward path & query parameters.

Unparalleled reliability

Over 100+ POPs for optimal speed.
99.999% historical uptime.
API for large-scale or automation.

See what our customers have to say

Trusted by industry leaders

We needed a solution to manage thousands of redirects across all of our global site migrations. Working with urllo made this extremely manageable and we're happy to partner with them.
Esta PintoHead of Global SEO and Content Marketing

We searched for ages for a simple solution to our domain redirection needs, and finally found it with urllo. To borrow someone else's tag line 'it does exactly what it says on the tin'. No fuss, just quick and reliable.
Martyn BakerManager, ICT & IM

We needed to redirect some domains to specific pages on our main site, and we didn't want to manage the infrastructure. urllo has proven to be a great solution for this and we highly recommend them!
Darby FreyDirector of Platform Engineering

urllo’s server infrastructure speed is extremely fast! We can do major website SSL changes in the middle of the day, without any disruption.
Wesley KirklandSenior Cloud Engineer

With the urllo solution, we can focus on our business priorities instead of getting distracted building technology for non-core tasks. It's easily worth the cost.
Martin HowellCTO

With urllo, I can set up redirects quickly and simply without having to run my own infrastructure. Due to the versatility and wide array of uses in the product I can also centralize all of my redirects into a single place, which is great.
David OppermanDevOps Manager

How it works

One URL redirect service to streamline your workflows

Bring redirects from your CDN, DNS, CMS and servers into one place to manage them. Import and manage rules in bulk. Keep governance tight with SSO, role-based access controls and audit logs, so changes are fast, safe and traceable.

Configure your DNS or CDN

Get detailed instructions for the top DNS and CDN providers and top-notch guidance from our expert team.

Set up your redirects with ease

Create your redirects in our easy-to-use dashboard. Import in bulk or connect your existing systems via API.

Deliver lightning-fast traffic

Our URL redirect service delivers industry-leading uptime and latency, so your audiences get where they need to go fast.

Invite your team to collaborate

Add teammates and manage redirects together. Use role-based access to keep the right people involved while protecting settings.

Redirect management made simple

1000+

clients in 75+ countries.

99.999%

historical uptime

25B+

requests per year.

12+

Years in business

Get started now

Join 1,000+ global companies using the world’s most trusted URL redirect service to deliver seamless experiences across every site and domain. We help you get started fast with expert guidance and onboarding support.

Bulk import your existing rules.
Access our help center.
Talk to a real person when you need one.
Work with a dedicated success manager (enterprise only).

Let’s get you
started

[Webinar] Branding in disruptive times

urllo's free redirect checker

URL redirect guide