Redirect live sites and retired domains, all from one place

Live site, retired domain, single path or full migration, edge integration runs at your CDN without requiring you to hand over your DNS. Manage every redirect from one dashboard, no matter what type it is.

What a same-site redirect actually looks like

The domain stays exactly the same. Only the path changes. The rest of your site keeps serving as normal.

  • Redirect a handful of paths while the rest of the site runs untouched.
  • Configure redirects in our dashboard, no code, no config, no deploy.
  • No domain handover, so you're never choosing between content and redirects.

The redirects that matter most tend to show up during change

Complex website and domain portfolios

CMS migration

301 legacy URLs to their new homes while the site stays live, at a scale that runs to millions of paths.

Manage redirects and links for your website

Rebrand / content reorg

Redirect old brand paths without taking the domain offline or queuing behind a deploy.

Secure domain forwarding, redirects and links

Domain consolidation

Fold many properties into one, mapping old paths cleanly as you go.

Campaigns / seasonal

Stand up and retire campaign redirects on your schedule, not the release schedule.

A redirect shouldn't need a release cycle

When it comes to managing redirects without a URL redirect service, your redirects probably have one or all of these problems.

Complex website and domain portfolios

Trapped in a deployment cycle

A one-line redirect waits on code, testing and a full release.

Manage redirects and links for your website

Risky in production

Edits go live, a wrong rule can break the site mid-migration. Give marketing scoped access to redirects without handing over production.

Secure domain forwarding, redirects and links

No shared visibility

Rules are scattered across CMS, CDN and server config, with no single view. See which redirects carry traffic and find your highest-volume URLs.

Redirects at the edge, on your live domain

Integrate securely via Cloudflare, CloudFront and more

Now you can connect your websites and domains to one secure, reliable service to manage all your redirects in one place.

  • Unified visibility and governance in one dashboard.
  • Eliminate dependency on plugins and code.
  • 99.999% uptime with lightning-fast delivery.
  • Bulk import from CSV.

See which redirects are actually being used

Built-in analytics give your teams a shared view of redirect activity across websites and domains.

  • Find your highest-traffic redirects and URLs.
  • See which legacy paths and links still get traffic.
  • Use traffic data to prioritize redirect cleanup.
  • Track redirect performance in one shared dashboard.

The future of URL management

Manage your website and domain redirects in one place.

For marketers & SEOs

Move faster with no-code redirects and links.

  • Launch campaigns and updates instantly.
  • Preserve SEO value with precise, rule-based redirects.
  • Manage vanity links and branded domains in one dashboard.

For engineers & IT

Get fine-grained control without the maintenance burden.

  • Connect via secure edge integration.
  • Retain full governance and audit visibility.
  • Reduce DNS changes and manual configuration.

For product & operations

Remove friction so your organization can move with confidence.

  • Shared visibility and consistent governance across teams.
  • Seamless integration with existing edge providers and tools.
  • Fewer dependencies, faster deployment and no downtime.

Manage every redirect in one place

urllo’s new edge integration is currently live. Contact us to explore these capabilities and manage your redirects more efficiently.

  • Redirects at the edge, on your live domain.
  • No-code changes for marketing and content teams.
  • Guided setup and support from our engineers.
  • Works with Cloudflare, CloudFront, Fastly and more

World-class security & privacy, trusted by world-class brands

We work with some of the biggest companies in the world because our security is unparalleled. Our infrastructure security and data protection tools fix security vulnerabilities, improve your security scores – and keep all your audiences and web properties safe.

  • Automatic HTTPS (SSL/TLS)
  • HSTS & HTTPS upgrade
  • SAML SSO
  • Audit logs
  • User permission & access controls

Join 1,000+ global leaders

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