A website redirector built for teams

Manage old, broken, or changing website URLs in one place with urllo’s edge integration. Connect through Cloudflare, AWS CloudFront and more.

Route visitors to the right destination, reduce broken paths and protect SEO value without maintaining redirect rules across your CMS, CDN, DNS, or servers.

Trusted by 1,000+ companies worldwide

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CrunchyrollMillerKnollIDEOThe Cheese Cake FactoryUNICEFCore Power YogaBerlitzEurostarMinistry BrandsWestern Australia GovernmentState of California AdweekTEGNA
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Marvell SemiconductorPorscheTableau SoftwareEmblem HealthWorld VisionGetty ImagesIKEAGonzaga UniversityLiquid DeathDo it BestJohnson Health Tech VicHealthHealthcare Excellence Canada

More power, more flexibility

Complex website portfolios

Import all your 301/302 redirects, vanity URLs and custom links across hundreds of websites and domains. Securely manage in bulk and via API.

Manage redirects and links for your websites

One intuitive service to create, edit and track all your vanity URLs, custom links and redirects for your primary websites.

Domain forwarding, redirects and links

Manage all your URLs for legacy, parked and vanity domains. Perfect for site migrations, rebrands and website acquisitions.

CDN-level integration for faster redirects

Integrate securely via Cloudflare, CloudFront and more

Now you can connect your websites and domains into one secure, reliable service to manage all your redirects and branded links in one place.

  • Bulk import from DNS, CDN and CMS
  • Eliminate dependency on plugins and code
  • 99.999% uptime with lightning-fast delivery
  • Unified visibility and governance in one dashboard

Ways teams use website redirects

Redirect old pages

Send visitors from outdated URLs to the most relevant active page, instead of leaving them with a 404 or sending them to a generic homepage.

Fix broken links

Repair broken paths from old campaigns, deleted pages, outdated internal links or external backlinks so users still reach useful content.

Protect site migrations

Map old URLs to new destinations before launch, helping protect traffic, rankings and user journeys during website migrations.

Change URLs safely

Change slugs, folders or page paths without losing visitors who still use the old URLs.

Consolidate traffic

Route traffic from duplicate, outdated or alternate URLs to a single preferred destination to keep your site structure cleaner.

Strengthen SEO

Use proper redirects to preserve link equity, reduce 404s, avoid redirect chains and help search engines understand where content has moved.

How a website redirector works

Simple

Visitors enters URL

urllo checks the response code

urllo serves the desired page