Solutions
By challenge
Domain consolidation & website mergers
Execute seamless domain consolidation & website mergers at scale
Protect SEO & brand
Keep your users on track and your SEO intact
Secure redirect infrastructure
Get unparalleled security, reliability and performance
Rebrands & website migrations
Handle rebrands and website migrations seamlessly at any scale
By team
IT & WebOps
Get effortless control over every URL on every one of your domains and websites.
Marketing & SEO
Protect every user journey and preserve your SEO link equity
Enterprise
Build connections at scale, protected by world-class security.
Branding
[Webinar] Branding in disruptive times
Creative director Lee Casey shares four essential lessons for brand leaders on staying relevant through uncertainty.
Watch the full webinar
Product
Features
Create redirects
Create and deploy all your redirects quickly and easily
Manage redirects
Manage all your redirects in one centralized platform
Analyze redirects
Gain powerful insights from your redirect traffic
Team management
Collaborate securely across your organization
Global scale
Deliver seamless customer experiences across your websites and domains
Security & privacy
Keep all your audiences and web properties safe
Developer resources
Streamline development with powerful integrations and automations
What’s new
Product updates
Privacy & security
urllo completes SOC 2 Type 2 attestation
How we're strengthening our commitment to protect your data and earn your trust every day.
Learn how we secure your data
Resources
Resources
All resources
Get industry insights, customer stories and the inside track
Learn
Access expert resources so you can master URL redirection
Customer stories
Discover how businesses like yours are protecting their critical connections
Newsroom
Stay connected on our latest innovations and company milestones
Support
Help center
Get technical support content on-demand
Product updates
Explore the latest product updates
System status
Your connection to real-time system updates
API docs
Access API docs whenever you need them
What's new
[Webinar] How users interact with Google's AI Overviews
Growth Advisor Kevin Indig breaks down his first-of-its-kind UX research into Google's AI Overviews.
Get the research
Pricing
Company

William Richards

William has over two decades of experience building mission critical software for a wide range of companies, including at the enterprise level with startups and in the public sector.

In 2014, William imagined, designed, built and launched the world’s first SaaS solution for URL redirects. He’s been innovating ever since, helping organizations around the world connect with their important audiences.