Solutions
By challenge
Domain consolidation & website mergers
Execute seamless domain consolidation & website mergers at scale
Rebrands & website migrations
Handle rebrands and website migrations seamlessly at any scale
Protect SEO & brand
Keep your users on track and your SEO intact
Apex to www.
Route visitors from your root domain to www without losing traffic or SEO value.
By team
IT & WebOps
Get effortless control over every URL on every one of your domains and websites.
Marketing & SEO
Protect every user journey and preserve your SEO link equity
Enterprise
Build connections at scale, protected by world-class security.
Branding
[Webinar] Branding in disruptive times
Creative director Lee Casey shares four essential lessons for brand leaders on staying relevant through uncertainty.
Watch the full webinar
Product
Capabilities
URL redirect service
Handle every redirect with speed, control and visibility
Branded links
Create, edit and track branded links with ease
Domain forwarding
Forward domains securely with automatic HTTPS
QR code generator
Create QR codes instantly. Update destinations anytime
Team management
Collaborate securely across your organization
Free redirect checker
Check URL redirects, status codes, redirect chains and DNS health in bulk
What’s new
Product updates
Privacy & security
urllo's free redirect checker
Analyze redirects at scale with bulk checks, fast troubleshooting and clear insight into chain, DNS and HTTPS issues.
Try it out
Resources
Resources
All resources
Get industry insights, customer stories and the inside track
Learn
Access expert resources so you can master URL redirection
Customer stories
See how teams protect their most critical connections
Newsroom
Stay up to date on our latest innovations and milestones
Developer info
Build faster with powerful integrations and automation
API docs
Access API docs whenever you need them
Help & trust
Help center
Get technical support content on-demand
Trust & compliance
Explore our privacy, security and compliance practices
What's new
URL redirect guide
Learn about the different types of redirects, when to use them and how to create one.
Read the full article
Pricing
Company

Simplify redirect management and strengthen your SEO

Centralize URL redirects, domain forwarding, QR codes & branded links in one place.

Start a 14-day free trial. No credit card required.

Strengthen SEO Identify lost traffic Fix broken links Create 301 redirects Create 302 redirects Secure with SSL Analyze redirect traffic Strengthen SEO Identify lost traffic Fix broken links Create 301 redirects Create 302 redirects Secure with SSL Analyze redirect traffic

Identify referrers Integrate with API Minimize 404s Create freedom in decision making Reduce bounce rates Create seamless user experiences Leverage bulk uploads Identify referrers Integrate with API Minimize 404s Create freedom in decision making Reduce bounce rates Create seamless user experiences Leverage bulk uploads

Automate with API Protect search visibility Preserve organic traffic Remove IT bottlenecks Reduce mundane tasks Ensure website security Automate with API Protect search visibility Preserve organic traffic Remove IT bottlenecks Reduce mundane tasks Ensure website security

Stop losing traffic to broken links

urllo is the URL redirection service and link management platform trusted by both growing and enterprise teams.

Import all your 301/302 redirects, vanity URLs and custom links across hundreds of websites and domains.

URL redirect service

Centralized redirect management for your website, no more server or CMS redirects.

HTTPS domain forwarding

Forward domains safely with automatic SSL and zero downtime.

QR code generator

Control every QR code. Update destinations anytime.

Branded links manager

Create and manage branded links with unlimited edits and fallback protection.

Fast, secure and reliable URL redirects and custom links

1000+

clients in 75+ countries.

99.999%

historical uptime

25B+

requests per year.

Redirects, rebrands and migrations in one platform

Preserve traffic & improve rankings

Every broken link loses visitors and ranking signals. urllo keeps every URL working so your traffic and SEO value stay protected.

Strengthen SEO rankings.
Eliminate 404 errors automatically.
Preserve link equity across every change.

Rebrands, migrations & consolidations

Your brand changes. Your domains merge. Your traffic should never suffer. Keep every redirect in place so no link or ranking is lost.

Redirect every old URL to the equivalent new one.
Migrations and mergers with zero broken links.
Protect SEO value from every legacy URL.

Apex to www redirects

People type your domain in different ways. Automatically redirect your apex domain to www so every user lands in the right place.

Forward apex and www traffic to a single canonical URL.
Preserve SEO value with proper 301 redirects.
Zero downtime, zero broken links.

Testimonials

Why companies like yours choose urllo every time

We needed a solution to manage thousands of redirects across all of our global site migrations. Working with urllo made this extremely manageable and we're happy to partner with them.
Esta PintoHead of Global SEO and Content Marketing

With urllo, I can set up redirects quickly and simply without having to run my own infrastructure. Due to the versatility and wide array of uses in the product I can also centralize all of my redirects into a single place, which is great.
David OppermanDevOps Manager

Instantly, the urllo redirect service became a critical part of our company's infrastructure. It tied itself directly into our revenue application stack.
Wesley KirklandSenior Cloud Engineer

We were spending like there was no tomorrow on SSL certificates and were cherry picking only the important ones. All our redirects are now available via HTTPS, and we have not had to buy or manage the SSL certificates for every domain.
Paul SmithProduct Support Team Lead, William Reed